Los Angeles Times Ideas Exchange presents: Guy Raz | September 17th at 5:30 PST

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{pages} will provide copies of How I Built This with your purchase of a ticket to this virtual event.

About the book... 

Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful venture.

Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).

Award-winning journalist and NPR host Guy Raz has interviewed more than 200 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

 About the author...

 GUY RAZ is the creator and host of the popular podcasts How I Built This, Wisdom from the Top and The Rewind on Spotify. He's also the co-creator of the acclaimed podcasts TED Radio Hour and the children's programs Wow in the World and Two Whats?! and a Wow!. He's received the Edward R. Murrow Award, the Daniel Schorr Journalism Prize, the National Headliner Award, and the NABJ Award, among many others and was a Nieman journalism fellow at Harvard. He lives in the Bay Area.