The Social Current: Monitoring and Analyzing Conversations in Social Media (Paperback)

The Social Current: Monitoring and Analyzing Conversations in Social Media By Richard T. Cole Ph. D., Allie Siarto Cover Image
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Description


It seems like everyone is using social media. But if you are in business, how do you know that your time, energy, and expenses are paying off? There have been few answers until now"until Monitoring and Measuring Social Media. It provides simple, easy-to-use formulas for getting the most out of your social media investment.

About the Author


Allie Siarto is a social media consultant specializing in quantitative methodologies applied to media management and measurement. She also teaches in the Communications Department of Michigan State University. Richard Cole is head of the Communications Department at Michigan State University.
Product Details
ISBN: 9781933199429
ISBN-10: 1933199423
Publisher: Racom Communication
Publication Date: June 3rd, 2013
Pages: 167
Language: English