Social Media and Genre Studies: An Investigation of Facebook and Twitter Higher Education Web Pages (Hardcover)

Social Media and Genre Studies: An Investigation of Facebook and Twitter Higher Education Web Pages By Thomas Kenny Cover Image
By Thomas Kenny

Description

This book investigates whether Facebook and Twitter have become a genre, particularly for higher education institutions. The author examines the purpose, form, and functionality of higher education's institutional web pages on these platforms through a combination of content analysis and interviews.

About the Author

Thomas Kenny is assistant professor, chairperson, and director of the TV Studio for the communications department at Molloy University.
Product Details
ISBN: 9781666907353
ISBN-10: 1666907359
Publisher: Lexington Books
Publication Date: April 25th, 2023
Pages: 214
Language: English
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