Social Media and Genre Studies: An Investigation of Facebook and Twitter Higher Education Web Pages (Hardcover)
This book investigates whether Facebook and Twitter have become a genre, particularly for higher education institutions. The author examines the purpose, form, and functionality of higher education's institutional web pages on these platforms through a combination of content analysis and interviews.
About the Author
Thomas Kenny is assistant professor, chairperson, and director of the TV Studio for the communications department at Molloy University.