Reinventing the Latino Television Viewer: Language, Ideology, and Practice (Hardcover)

Reinventing the Latino Television Viewer: Language, Ideology, and Practice By Christopher Chávez Cover Image

Description


Reinventing the Latino Television Viewer examines the relationship between language ideologies and the exploitation of markets within the television industry. A proliferation of television networks owned by large media conglomerates are attempting to reach U.S. Latino viewers with English-language programming. As these dominant mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population.
Product Details
ISBN: 9781498506632
ISBN-10: 1498506631
Publisher: Lexington Books
Publication Date: October 30th, 2015
Pages: 180
Language: English