Reinventing the Latino Television Viewer: Language, Ideology, and Practice (Hardcover)

Reinventing the Latino Television Viewer: Language, Ideology, and Practice By Christopher Chávez Cover Image

Description


Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Ch vez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry-the exploitation of consumer markets and the suppression of Latino forms of speech.
Product Details
ISBN: 9781498506632
ISBN-10: 1498506631
Publisher: Lexington Books
Publication Date: October 30th, 2015
Pages: 180
Language: English