Mastering the Rockefeller Habits 20th Edition: What You Must Do to Increase the Value of Your Growing Firm (Paperback)
The 20th Anniversary Edition of this growth company classic has been newly revised (2022). Authored by Verne Harnish, serial entrepreneur, advisor, and venture investor, the book brings to business leaders the fundamentals that produce real wealth — the same habits that typified the second stage of the oil industry when John D. Rockefeller’s disciplined approach to business replaced the helter-skelter approach of the original pioneering speculators. A quick read, it provides numerous practical examples and case studies of growth firms – scaleups – using Verne’s tools like the One-Page Strategic Plan to scale their firms.
Founder of the world-renowned Entrepreneurs’ Organization (EO) and founder Scaling Up (formerly Gazelles), a global executive education, coaching, and technology firm. He’s authored four bestselling books including Mastering the Rockefeller Habits; The Greatest Business Decisions of All Times, for which Jim Collins wrote the foreword; Scaling Up Compensation; and Scaling Up (Rockefeller Habits 2.0 Revised).
About the Author
Founder and CEO of Scaling Up, a global executive education and coaching company with over 180 partners on six continents, Verne Harnish has spent the past three decades helping companies scale up.
He’s the author of the bestseller Mastering the Rockefeller Habits which is translated into 9 languages; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. His latest book Scaling Up (Rockefeller Habits 2.0) has won eight major international book awards including the prestigious International Book
Award for Best General Business book.
Verne also chairs the annual ScaleUp Summits in collaboration with Bloomberg and serves on several boards including chair of The Riordan Clinic; co-founder and chair of Geoversity; and board member of the Million Dollar Women’s movement. A private investor in many scaleups, Verne enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.
“Verne is the undisputed expert in helping entrepreneurs grow their firms. Over seven years ago I had him address the firm I merged with AOL; he was the first speaker we invited when we launched what has become AOL University; and now he’s brought you his powerful ideas in book form — the same ideas he’s presented privately to hundreds of CEOs of fast growth firms.” —Ted Leonsis, Founder & CEO Monumental Sports & Entertainmen
“Verne has been working with growth firms for almost two decades. I’ve found his counsel and tools insightful and helpful to growing firms.” —Brad Feld, Co-Founder Foundry Group and Co-founder TechStars
“If you are serious about growing your business this information is invaluable, and when utilized ensures that the business and business owner will reap rich rewards.” —Barbara G. Stanbridge, President 2000-2001 National Association of Women Business Owners (NAWBO)
“This is THE field book for any high-growth business.” —Patrick Lencioni, author, The Five Dysfunctions of a Team
“We’ve seen immediate results from using Verne Harnish’s tools. We have more focus, we are setting priorities and sticking to them, and our execution has improved dramatically. In the first quarter, we increased our utilization rate by 25% and improved our bottom line significantly. This stuff really works!” —Cynthia Driskill, General Excellence National Winner, Entrepreneurial Excellence Awards, Working Woman Magazine and President & CEO, CDG & Associates, Inc